Disclaimer: I know I just did a review yesterday and feel it necessary to point out that I was halfway through both of the last two books when I decided to start doing these reviews. I'm a fast reader, but I do have somewhat of a life.
Title: The Tipping Point
Author: Malcolm Gladwell
Length: 280 pages
Adjectives: Compelling, Illustrative, Informative
Summary: "The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire." This book explores reasons for this phenomenon including: the Law of the Few, the Stickness Factor, and the Power of Context. Each of these rules are applied to a variety of widespread current situations and epidemics. The examples provided make each rule easy to understand and then apply.
While I enjoyed The Tipping Point (the psychology of trends), the strong emphasis on business somewhat deterred my enthusiasm for the book. I much preferred 2 of Gladwell's other books: Blink (the psychology of making decisions) and Outliers (the psychology behind success).
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